NICHE SHOW SPONSORSHIP
Podcasts hosted by lawyers are typically niche shows, which can make them excellent candidates for sponsorship.
The value of a niche show is determined by the quality of the audience—rather than number of listeners. For instance, a managing partner creating a show for other managing partners may have just 40 subscribers—but there are dozens of companies selling products to law firms that would pay for the opportunity to get in front of 40 decision makers.
LAW CAST can devise a monetization strategy based on your goals, show topic, and niche audience. Not every show will be right for sponsorship, but many do have the potential to be profitable.